By providing free and reliable internet access, useful and accessible deals and discounts, as well as exciting content delivered by relevant brands, the platform fully engages the commuter, providing insights and analytics about their behaviours and preferences.
Unlike other Wi-Fi services, Moovah! does not merely offer free internet connectivity. It’s first-to-market with curated content that can be downloaded or streamed at high speeds, without the need for 3G, ADSL or electricity.
Moovah! is a behaviour-based app which rewards the commuter for engaging with content on the app. The commuter earns points for completing certain functions, such as downloading the app, completing a user profile, watching adverts and answering surveys. The commuter can convert these points into data, or buy digital content that is available on the app. The more the commuter uses the app, the more points they can earn.
OnRoot, in partnership with SA Taxi Finance, deploys the Moovah! device in the fleet of premium taxi operators on the right routes. Fresh content and deals are uploaded to the device on a daily basis and the commuter is rewarded if they download and use the app.
SA Taxi selects routes and taxis using their telematics infrastructure and their understanding of the taxi operators.
A Moovah! device is installed in the taxi and branding is applied to the taxi. The Moovah! device provides the internet connectivity and makes available digital content to the commuter without the need for 3G or ADSL.
Commuter downloads the App for free and can use the App in or outside the taxi.
OnRoot sources deals on the taxi routes and ensures that appropriate digital content is available and updated on a regular basis.
SA Taxi Finance uses its telematics infrastructure to track and monitor the taxis on a daily basis.
Moovah! is currently being piloted in 75 taxis in both Gauteng and the Western Cape.
© Moovah 2014